About Us


Nearly a year and a half ago, we were blessed with a beautiful baby girl! Three months later, my husband and I were both laid off from our jobs. In a pursuit to re-imagine our livelihood and support our family, we made the decision to put our energy into a lifestyle we believe in and enjoy!

Pretty in Purple represents who we are as a family; proponents of conscious and eco-friendly living. Most parents default to the brands they're subjected to at the average big-box store. As a mommy and daddy owned boutique, our goal is to increase the exposure of natural parenting items such as an assortment of natural/eco-friendly products, organic clothing including multiple shades of purple, and collections of cloth diapers at an affordable price!  

Finding clothing in shades of purple can be challenging. Almost every other color is represented very well in the retail world, and as fans of the color purple, we find this unacceptable! Purple needs love too! Pretty in Purple will work hard to provide clothing options for all the purple loving parents, like us, who want to dress their little ones in purple.

Our ultimate goal is to increase the exposure of these products and make it easier for parents to find them! Welcome to the Pretty in Purple family!